Is your content closing business?

The cool thing about the CLOSER test is that it only requires a quick "yes" or "no" for each of the 10 questions. You don't have to pull out your accounting ledger or find all the places you've tested an ad online. 1 point for every time you answer "yes."

A score of 10 is perfect, 9 is tolerable, but 8 or lower and you’ve got serious problems. Most organizations are running with a score of 2 or 3, and need serious help, because the best companies are at 10.

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