Case Study

Content | Strategy

Helping a 54 year old trucking company speak to a new generation.

Oakley hired Heard to work alongside the Oakley marketing team to bring "The Oakley Trucking Podcast" to life. The show was designed to inform and engage Oakley's existing 800 drivers while exposing the Oakley brand to new drivers altogether. Together, we developed a branded show designed to provide drivers with company news, offer education and insight, and highlight outstanding performers in the company.

"Heard helped us launch our show to stay connected with our 800 drivers. They help us keep up with best practices and new ideas to grow the show. We’re 100 episodes in and still going strong!"
Jeremy Kellett, Director of Recruiting
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