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A Heard Story
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Building a developer community through a Series A and B

251Kviews
100+episodes

A weekly show that brought in investors and customers.

Venture / SaaSContent Creation
RudderStack story poster

The Project

Help build the community. That was the whole brief.

RudderStack came to us with a simple mandate: help build the community for data stack developers.

It was raising a Series A and B while building the largest community of open-source data stack devs on the internet. The content had to be sharp enough to earn developers’ respect and steady enough to become a habit.

What we didContent · Podcast Production · Strategy

RudderStack project illustration

The Process

A weekly show, plus the rooms around it.

Strategy

Build for the builders

We pointed everything at one audience: the developers building and running the data stack.

Podcast Production

Launch The Data Stack Show

Together we built The Data Stack Show, a weekly podcast for that community.

Content

Keep the cadence

Weekly means weekly. We kept the show on schedule, past 100 episodes.

Events

Go live

We took the conversation beyond the feed with live events and webinars.

The Outcomes

A thriving community. Investors and customers came with it.

100+episodes
251Kviews
  • A thriving community of data stack developers.
  • Investors and customers found RudderStack as a result.
  • A team that says it couldn’t podcast without us.

In their words

Let me know if you need a testimonial. We couldn’t podcast without you.
Eric DoddsSenior Manager, RudderStack