The Project
Keep 800 drivers close. Give the next ones a reason to listen.
Oakley Trucking has 54 years of history and 800 drivers on the road. That is a lot of people to keep connected, and a lot of legacy to explain to a generation of drivers deciding where to go next.
Oakley wanted one channel that could do both jobs: keep its current team in the loop, and open a front door for the drivers it hasn’t hired yet.
What we didContent · Podcast Production · Strategy
The Process
A show built with the team, not handed to them.
Shape the format
Working alongside Oakley’s marketing team, we built The Oakley Trucking Podcast around what drivers tune in for: company news, education, and shout-outs for top performers.
Launch the show
We brought the podcast to life and took on production, so the team could focus on what to say instead of how to edit it.
Keep it growing
Episode after episode, we bring best practices and new ideas to keep the show fresh and growing.
Open the front door
Every episode doubles as a look inside Oakley for drivers who haven’t joined yet.
The Outcomes
Fifty-four years of legacy, with a voice for the next generation.
- A direct line to Oakley’s 800 drivers, from company news to well-earned shout-outs.
- A front door for the drivers Oakley hasn’t hired yet.
- A show that carries a 54-year story forward without sounding stuck.
In their words
Heard helped us launch our show to stay connected with our 800 drivers. They help us keep up with best practices and new ideas to grow the show. We’re 100 episodes in and still going strong!
Jeremy KellettDirector of Recruiting, Oakley TruckingSaid at episode 100. The show has since passed 250.
